Tag: Apple Alum

Why You Should Learn From Steve Jobs, Not Idolize Him

why-learn-from-steve-jobsImitation may be the highest form of flattery, but it’s not a winning-business strategy.

Steve Jobs not only revolutionized the way we listen to music and use a telephone, he also changed our understanding of a computer and even recaptured our ability to fall in love with films through his work with Pixar.

Without a doubt, young entrepreneurs can learn endlessly from Jobs’ example, but they shouldn’t adhere too closely to his image. After all, he may have been a design genius but he did ruffle a few feathers.

He disregarded every “rule” and regarded his mentors and role models loosely. Even he would hardly advise someone to emulate him. I think it’s far more likely he would say: “The best way to be like me is to be more fully yourself.”

Still, you can learn an awful lot from the man. Here are a few very specific things that up-and-comers can learn from Jobs’ example:

1. Keep the customer experience in focus. Jobs was a master at getting into customers’ minds. He knew what we wanted — and how we wanted it — often long before we did.

2. Have an eye for beauty. It couldn’t just work well. Steve knew that it also had to feel good to touch, be delightful to use, and be exceptionally beautiful to look at.

3. Foster innovation. Do you remember a time without an iPhone? How about an iPod? Steve created products and product categories no one even had a frame of reference for and made them central to our lives.

4. Insist upon excellence. Jobs had little patience for people who didn’t think things through, and he pushed the people around him to be their best. He accepted no substitutes and inspired great loyalty.

Finally, if there is one powerful absolute to learn from Steve Jobs, it is to focus on your customers and put them before everything else. Think about rabid Apple users — the ones who stand in line outside of a store for hours awaiting the release of the next iPhone. They’ve done more to grow the brand than Apple itself ever has.

You will never replicate that by trying to be Steve Jobs. But, if you ask these questions to apply his laser-focused attention to your own customers, you can definitely inspire that kind of brand advocacy.

Are we surprising and delighting our customers while also delivering a consistent experience?

Are our products and services frictionless for our customers to use and enjoy?

Are we meeting their needs each and every time they interact with our company?

Are we iterating and innovating with a product pipeline that’s in line with (or ahead of) the market?

Are we blazing new trails?

How do you inspire brand advocacy? Let us know with a comment.

 

Original blog posted on YoungEntrepreneur.com. View it here: https://www.youngentrepreneur.com/blog/entrepreneurship/why-you-should-lean-from-steve-jobs-not-idolize-him/

I would appreciate your feedback in the comments section.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Something Special About Apple and iOS

Kelli Richards - All Access GroupThe special needs community is rarely the target demographic for the tech industry. Many of the wonderful new gizmos and gadgets that come out simply aren’t designed for them. There are an increasing number of companies that are developing products and technology to make computers and mobile devices more accessible for the special needs community, however – and one of those companies happens to be Apple, Inc.

Apple’s VoiceOver technology was introduced with OSX 10.5 – better known as “Tiger.” It’s an accessibility feature that allows blind or visually impaired users to interact with a computer through sound. A user can use the trackpad or keyboard to scroll through the applications on the docked menu at the bottom of the screen. It can literally read the user any text that’s displayed on the screen and allows users to edit text where applicable.

VoiceOver is also available on iOS devices such as the iPad. Visually impaired users have been incredibly receptive and appreciative of this, especially considering the fact that it’s a feature many other tablets and readers lack. As more and more publishing companies, universities, and corporations look to switch to readers and tablets in the future, accessibility features for the visually impaired certainly help Apple market its products as the superior choice amongst the competition.

Another feature that benefits the members of the special needs community is a new feature in iOS 6 called Guided Access. Guided Access allows parents and educators to “lock” onto an app so that children can’t accidentally exit out of it by pressing the home button. While this may seem like a very basic feature, it’s incredibly useful for children with Autism or learning disabilities who may become distracted or lose focus on tasks. There are a number of educational apps available in the App Store but it’s often hard for learning disabled students to stay focused on them long enough to actually benefit. With Guided Access, the task of keeping a child focused has gotten a little easier for teachers and parents.

While full accessibility is an on-going battle as technology continues to evolve, Apple is certainly taking steps in the right direction. Many other companies in Silicon Valley are taking their lead and continuing to improve accessibility features for different technologies and we hope to see this trend continue.

My own time at Apple saw many of these technologies discussed and drawn out on desks and white boards under the tireless leadership and direction of my colleague Dr. Alan Brightman, who was Director of Apple’s WW Disability Solutions for 12 years; and is now a VP at Yahoo focusing on Global Accessibilty. To see these things come to life and create impact all around the world is simply astounding (then and now).

Kelli Richards,
CEO of the All Access Group, LLC

Apple’s 12 Best Practices – Training Webinar

How would you like to learn the single most important mind-set shift you need to guarantee that your billion-dollar ideas don’t get taken by your competitors?

How important is it to you to leave a legacy that makes a huge difference in the world?

Join me on Tuesday, September 25, 2:00pm PT/5:00 pm ET.  I will share a detailed, insiders view into:

  • Apple’s 12 best practices to create the WOW factor that keeps your customers coming back and telling all their friends about why your product “kills” anything else on the market (my colleague Steve Jobs used every single one of these to great success)
  • How to inspire your team with an emotionally compelling cause so they become world-class superstars who are completely loyal to you and your vision.

This webinar is offered at NO cost to you.  I will offer it at a later date for $47 per participant, but for now, I simply want to extend this webinar and my expertise around what makes Apple the global leader it is to my own audience, colleagues and friends.

To save your seat, go to https://appleinsidersecrets.com/webinar.php and register.

Kelli Richards, President and CEO
The All Access Group,

Apple Alums – A “Class” Unto Ourselves and an Education and Collaboration for a Lifetime

Not long ago the LA Times ran an article about an executive training program at Apple called Apple University.  This was one of Steve Job’s most poignant legacy projects – literally how he hoped to continue his presence, in the company he founded, long after he left this realm. Apple University is the program where Apple literally educates its executives on how to embrace the oft-referenced “Apple DNA” and think like Steve Jobs himself.

Contrary to what the LA Times might think, however, the idea of educating and inspiring its people to open their minds and access their unique DNA is not a new endeavor at Apple.  Far from it, in fact; during my tenure, I was part of the Apple MBA program. Only a handful of Apple employees were privileged to be part of that experience – a fully-accredited MBA program paid for by Apple, run on the Apple campus and offered during work hours. Apple’s commitment to inspiring the best thinking in their leaders has always been remarkable.

Steve spared no expense creating AppleUniversity, tapping Joel Podolny, the former Yale Business School dean, to head up the effort, help Apple to continue to break the sound barrier and create its most difficult achievement yet, surviving the loss of Steve Jobs – a man who has become almost cult-like in his brand and contribution. In the 35 years since it was incorporated, Apple has become much more than a success story.  It is the star all other great inventors shoot for. At Apple, we didn’t just write the next chapter, we threw away the book and created something mind blowing and world changing.

In addition to my MBA, like all Apple Alums, I’ve experienced some of the best collaborations in my life on that campus.  What makes THAT kind of success and teamwork even possible? A lot of people have tried to answer that question – even Steve Jobs himself.  It is what Apple University hopes to discover, define, REfine and replicate in future employees. “The idea is to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees,” shared a former Apple exec who spoke anonymously in order to preserve his relationship with the company. “No other company has a university charged with probing so deeply into the roots of what makes the company so successful.” As Apple Alums we’ve actually LIVED what they hope to replicate…

As an Apple alum, I have to admit that it’s thrilling – one of the most important “inventions” to come out of Apple, in fact. You see, there’s a magic that continues among us Alums, and an uncommon connection that allows us to continue building amazing, powerful collaborations sometimes decades after our tenure at Apple.   And it’s something I hope to continue to keep alive and inspire in other alums.

It’s my own legacy project: To help those who share that Apple DNA to reconnect to the incredible talent base that Apple attracted and continue the conversation, the collaboration and the success.

To bring to life in 2012, a powerful, collaborative program designed to create synergy and stratospheric results.  As an Apple Alum, I know that the sky is literally the limit!

All the best,

Kelli Richards
President and CEO
The All Access Group, LLC

VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA

I’m thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook “The Magic & Moxie of Apple: An Insider’s View“. VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.

RVSP by Friday, December 2nd to reserve your VIP seat at the event. sandy@allaccessgroup.com

 

Kelli Richards
CEO
The All Access Group, LLC


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