The Launch of Amazon Music Unlimited
Kelli Richards
October 25, 2016
This past week saw the launch of Amazon’s foray into an unlimited music streaming service to rival Apple Music and Spotify — it’s called “Amazon Music Unlimited” (AMU). It’s designed to add more value to Echo users offering “tens of millions of songs and thousands of hand-curated playlists and personalized stations” according to Amazon. It’s effectively an upgrade from Amazon’s Prime Music offering. Prime is now the basic service, Unlimited is the full one. This is a really strategic move for Amazon …
