Category: Business

The Who What Where When & Why of Startups

Essentially, startups form because a group of rebels are fueled to the brim by enthusiasm, innovation and passion about their ideas and products.  Sadly, those assets are not enough though.  Without the resources, infrastructure, and / or the knowledge to develop it on their own, it’s very likely to go supernova before it ever develops a comfortable orbit. Mentoring is a core part of running a successful startup.

Too many startups are unable to move from the ‘pitch’ phase into the ‘construction’ phase and are lost as a result. Having a reliable sounding board to provide practical advice is one way to be smart about the startup process. In fact, many statistics show that startups with mentors are 90% more likely to succeed.  The secret sauce, of course, is to find a mentor with the right expertise in your vertical, the bench strength in management and the powerful connections and relationships to accelerate the success. Expertise from a seasoned veteran can make all the difference.

Untitled4Successful startup mentors start at the bottom with the companies and are strongly integrated into the vision and process. It’s natural to want to create your own spin on the product or add outside value from the get-go, but everyone on the team has to fully understand the project in its most basic form before moving forward. If they see the vision and the possibilities, the right mentor could come in at any time.

Every product is designed to address a problem, so you’ll need a deep understanding of both the cause, or problem, and effect, or product. With broad understanding and a level head, a mentor may have to deliver some harsh news, but it’s always for the good of the cause. As a mentor, it’s not your pride and joy on the line, it’s someone else’s success – their baby.  So while any criticism must be delivered tactfully, it’s also important to remember that the project needs your guiding voice, no matter which direction it leads

Entrepreneurs and mentors have to create a solid bond and trusting connection if their relationship is going to thrive for the success of the endeavor. The mentor has to be knowledgeable, rational, and tactful – and the entrepreneur has to be willing to be mentored – to NOT have all the answers. Passion and drive only go so far when starting a business, and in order to learn from a trusted coach and successfully implement the ideas and changes discussed, the startup needs to be flexible and accept the information that’s given. Getting a business of the ground is difficult, but with hard work, positive thinking, and reliable advice from the right mentor, it is definitely possible – and far more probable than going it alone.

Until next time,

Kelli Richards
CEO of The All Access Group, LLC

PS, The right mentor will also have the right CONNECTIONS to move any effort forward.  Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.

 

5 Unlikely Music Legends With Great Advice for Entrepreneurs

1abcac6As an entrepreneur, it’s important to keep your ears open for helpful advice — especially when you’re new to the game.

We usually expect business wisdom to come from the likes of Mark Cuban, Elon Musk, and Warren Buffett — not Jimmy Buffett. But there are a few big names in entertainment who would surprise you with their entrepreneurial spirit and business acumen.

1. Jimmy Buffett

The man behind boozy classics such as “Margaritaville” and “Cheeseburger in Paradise” knows a little something about entrepreneurship.

Beyond his successful career in music, Buffett runs a record label, a merchandising company, the Margaritaville brand of chain stores, restaurants, blenders, tequila, and more.

He’s a successful entrepreneur because he hires talented people, can see the potential in important opportunities, and lives by solid values that go back to his roots.

Take it from Jimmy: “You’ve got to be able to take money out of the equation in order to enjoy life and make good decisions. Years ago, I went to Warren Buffett for advice about something, and that’s what he told me. He said, ‘Whether you make or don’t make this deal, is it going to affect your life? And if not, then do what you want to do, and be prepared for them to say no.’ I’ve used that quite a bit.”

2. Troy Carter

Troy Carter is the manager who helped build the careers of musical sensations including Lady Gaga and John Legend.

What you might not know is that he’s a tech investor in ventures like Spotify, Uber, and Dropbox, as well as the entrepreneur behind POPwater and several other companies.

Carter’s ability to stay present helps him make clear and logical decisions in the midst of chaos, keep the big picture in mind, and avoid getting flustered when things don’t go as planned.

Take it from Troy: Money doesn’t make me tick. This definition of success doesn’t make me tick. Managing some of the biggest stars in the world doesn’t make me tick. Making my family proud makes me tick.”

3. Pharrell Williams

Pharrell Williams is a renowned hip-hop, R&B, and soul musician, but he also designs clothing and chairs, dabbles in sculpture and architecture, invests in tech startups, mentors kids, and is a philanthropist.

Williams is successful because he surrounds himself with people who recognize that they’re different, and he understands the importance of collaboration, learning from others, and taking constructive criticism.

Take it from Pharrell: “You are only as good as your team. When you envisage success, you should see all the people you work with, in addition to yourself…I used to hire 21-year-old monsters with a twinkle in their eye. I saw potential, but it was what I thought they could do, not what they could actually do…When you surround yourself with people with experience…A lot of them are gonna be older than you. When they vet people, they need to see more than twinkles; they need sparks.”

4. Dave Stewart

Dave Stewart is a musician best known for his work with the Eurythmics.

He now serves as an advisor to Visa and Nokia and is the CEO of the massively successful media company Weapons of Mass Entertainment. He’s also the co-founder of First Artist Ventures and the author of the entrepreneurial guidebook “Business Playground: Where Creativity and Commerce Collide.”

Stewart embraces and rewards creativity, understanding that it’s essential for a business to stand out in a crowded market. He also knows how to ask the right questions and when to seek different perspectives from trustworthy people.

Take it from Dave: “A creative culture is one in which people aren’t just rewarded for successes, but are allowed and actively encouraged to experiment and make mistakes.

“The perfect brainstorm removes the barriers to creativity by letting all ideas come out without the judgment and criticism that might otherwise kill them. It also involves having clear parameters, including a mix of people from different backgrounds, and setting high expectations for performance.”

5. Sammy Hagar

Also known as “The Red Rocker,” Sammy Hagar is a singer/songwriter and the musician best known as a member of Van Halen.

Hagar also owns a popular chain of nightclubs and restaurants called Cabo Wabo, a chain of airport restaurants, a restaurant with celeb chef Tyler Florence, and a tequila company.

While it might seem like a leap for a rocker to run a chain of restaurants, Hagar is successful because he follows his intuition, looks for new opportunities, finds the right people to run his businesses, and has fun.

Take it from Sammy: “Before I made it as a rocker, I had a lot of executives tell me what to do to make it, and I never listened to them. I did it my way…I like owning and operating a business. It’s as creative as stepping on stage or making a record. I’ve never started a business thinking, ‘Oh, I’m gonna make money off of this.’ All my ideas have come from sheer enthusiasm.”

While you probably shouldn’t take all your business advice from music legends, there are some common lessons that transcend industries:

  • Surround yourself with great people.
  • Explore potential opportunities that challenge you.
  • Don’t make money the first priority.
  • Always trust your gut.

Sometimes, the best advice comes from unexpected sources. Another lesson you can learn from these individuals is that you don’t necessarily have to start in business to build great companies. It’s just a matter of listening to your inner entrepreneur and seizing opportunities that excite you.

Which unlikely individuals have given you the best advice on entrepreneurship? What was their advice?

 

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionarieshttps://bit.ly/AllAccessPodcastSeries   (Priceless)

 

Two Steps to Creating Collaborations and One to Surviving When they Go Wrong.

Today I had the privilege of interviewing Ian Miller. Ian is an expert brand and marketing strategist with 30 years of experience building hugely competitive brands and the CEO and Founder of The Brand Practice, a business and brand strategy consultancy. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with over 50 partner brands, including Diet Coke and Diet Pepsi – creating great synergy and collaboration around the business world.

One of the most important questions I got to ask Ian was about the subject of collaboration – something near and dear to my heart, as a consultant in the music and digital arenas and as a coach.  Today, I wanted to go over the two largest pitfalls of being involved in collaborations that just don’t work and what we do to get out of them.

1. Imbalance. One of the greatest pitfalls of any collaboration is that it is not reciprocal.  There’s no win / win – just hard work for one party and limited rewards for the other. The truth is that any collaboration can only succeed if all the parties involved are givers AND takers. If any one party involved has nothing to offer, they’re simply a drain on the whole.  Be sure that all parties invited into any project are clear about their deliverables – even if it’s just to bring a creative edge to the process – and that nobody is “dead weight” in the group, just along for the ride.

2. End Game. Another pitfall to successfully working with other artists, mentors or business alliances is that we are simply NOT all cut from the same cloth. We don’t all have the same work ethic or goals – just ask Beyonce about the original Destiny’s Child members.  BEFORE any collaboration goes wrong, in fact, before it even gets started, you have to be very honest with everyone involved. Before you set out on any journey you must know that what is obvious to you may look like murky waters to the people you’re working with. In addition to making sure you have the right team (number one, above), definitely take the time to carefully go over the goals and endgame of the project.

3. What to do when it goes wrong? No matter how great the team, sometimes things start out fine but go way off course along the way. Before you jump overboard, step back and measure what you can do to salvage your part – to bring the best you can to the project.  It might not be great, but it’s possible that showing up for your part of the work – to preserve your future relationship with the other artists or parties involved – might be the best solution.

Collaborations are definitely NOT easy, but they are worth it. The bottom line is that we are in the people business, and tapping into that most important resource – the HUMAN resource is an important part of our industry.  So DO collaborate. Take the risk.  But no matter how “big” the names and other parties are, be sure to keep it simple, to keep your goals clear and to have definite accountability for every collaborator, every step of the way.  If you do, the rewards can be well worth it.

Kelli Richards
CEO of The All Access Group

You can sign up for an advance copy of my ebook at https://allaccessgroup.com/services/ (just click ebooks when you get the confirmation).

5 Tools Every Entrepreneur Needs in 2014

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Entrepreneurs must be practical experts, according to author and leadership expert Simon Sinek. A new business owner needs to specialize in his craft, as well as marketing, graphic design, and plant maintenance. He sweeps, writes press releases, and keeps the books. An entrepreneur is everything to everyone. Juggling so many jobs can be a huge task, but happily there are new tools and tech to get you through it without losing your mind.

Getting Started

Most lenders and investors will not give you a second look without a business plan. It is the guide to your business. It is proof that the owner has thought out all of the opportunities and threats to the business and placed a monetary value on each. The U.S. Small Business Administration offers numerous resources for entrepreneurs to develop a business plan that will stand out to investors and put your business on the right track.

Working The Back Office

Intuit free accounting software helps a small business owner to do all of the necessary, but mundane, bookkeeping and financial reporting. Using Quickbooks is relatively simple, plus there are myriad instructional videos online. Quickbooks has all of the functions that a small business entrepreneur would need. At the front end of the software, the user can add receipts and expenses. This includes bank reconciliations and payroll, if your organization is big enough to have employees. At the back end, you can print financial reports that give either a point-in-time look at your business or an overview of your financial success.

Learning, Learning And More Learning

It would be great to know everything, but for those of us who do not, there is Google. Take a look at Google For Entrepreneurs, a collection of resources for any type of entrepreneur. Under the online learning tab there are educational videos by field experts and academics. The videos range from marketing to leadership development to Web analytics. Google also hosts various new business events, like its startup weekend, a 54-hour weekend seminar designed to put an entrepreneur through the paces. Google For Entrepreneurs also educates about some of the Google business development and marketing products like Adword and Adsense.

Staying Productive

When you are the chief multitask engineer, productivity is essential. Renting office space can be expensive, especially if it is only used occasionally. Meetings are more often held at the local coffee joint. Having your documents available to you everywhere you go is imperative for good productivity. Cloud-based file sharing is a good solution. Google Drive and Dropbox allow users to move files back and forth in the cloud. This allows you and your team the ability to share and update documents in real time, anywhere in the world.

Yelling From The Mountaintop

Internet-based marketing is one way to get the word out to your potential customers. Services like Buddy Media have cross platform marketing systems that allows you to create content and push it out via YouTube, Facebook, Twitter and other social media networks.

Until next time,

Dana Hudson, Blogger for the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter 

PSS: Listen to an entire library of intimate discussions with industry visionarieshttps://bit.ly/AllAccessPodcastSeries  (Priceless)

 

The Benefits of BYOD Across Different Company Sizes

Anyone connected to the business world has heard about the rampant popularity of bring-your-own-device policies, better known as BYOD. The trend will continue for the near future and likely beyond, with Gartner analysts claiming that 50 percent of companies will mandate a BYOD platform over the course of the next five years. The popularity and gains in morale aside, however, does a BYOD set of policies make sense to a company on a financial standpoint? In terms of dollars and cents, some businesses may get more out of BYOD than others.

Small Companies

Screen Shot 2014-01-24 at 10.00.14 AMCould a BYOD platform benefit the larger conglomerates more than the small, home-based businesses that employ so many independent workers? The answer may be no, but not necessarily due to the basic revenue-expenses flowchart on your bookkeeping. The risk to small companies with a BYOD system lies in the security or lack thereof. V3 made headlines by proclaiming that a small business with BYOD is one cyber-attack away from bringing the company down. A small company may not be able to afford training or security to keep a BYOD network afloat, resulting in a far higher risk of a data breach. When that happens, the savings of a few hundred dollars per employee becomes trivial: The average data breach costs a company no less than $6.75 million dollars and an average of over $200 per compromised customer, Poneman research reports.

The Muddled Middle

Medium-sized businesses may have the resources to put a comprehensive BYOD platform in place to allow for security and increased safety, yet few end up doing so. CSO Online estimates that between 60 percent and 80 percent of businesses have no formal BYOD policies in place whatsoever. Businesses with the luxuries of modest resources and relative flexibility must think long and hard about the dollar value of each employee under its company umbrella. The advantages of cost savings and increased productivity often win out, since a medium-sized business rarely has to hire more than a handful of new staff members to police BYOD or train employees. When a medium-sized company has had limited success with safety, however, it may find a BYOD platform to be an unpalatable risk.

Corporate Policy

When your company employs hundreds or even thousands of workers, the solution becomes quite simple: Go big or go home. The math firmly stands in the BYOD camp, with Cisco reporting that a basic BYOD platform generates $350 per employee per year, while comprehensive policy boosts that figure up to $1,300 per employee per year. Risks remain, of course, and risks become more expensive as the size of a company grows, but when the benefits start climbing in to the millions of dollars, a corporation with a large workforce would greatly limit their growth potential by restricting BYOD policy in favor of uniform devices. There are also platforms that allow BYOD devices to switch from personal to business mode, keeping the two areas separate.

Until next time,

Keith Hart, Guest Blogger for the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter https://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionaries https://bit.ly/AllAccessPodcastSeries (Priceless)

 

CEO of All Access Group Honored as One of The Top 10 Consultants on MO.com

 

For Immediate Release

Cupertino, CA – September 2, 2013  — Kelli Richards, CEO of The All Access Group LLC, a highly sought-after consultant, mentor, speaker, events producer, and #1 Amazon Bestselling author was recently honored by MO.com as one of the top 10 consultants across all industries.

On August 19th, MO.com shared the following statement: “We are excited to announce that we’ve found the consultants who have actively utilized their expertise, leadership, and talent to build companies that achieve success by helping their clients reach — and exceed — their goals. The “Top 10 Consultants” is a list of today’s leading consultants whose expertise spans from startups to big businesses across industries ranging from mobile to entertainment. They allow their passion to fuel their creativity and excitement, and their dedication to their industries makes each of the individuals some of the most sought-after experts in their respective fields.”

A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors and coaches Debbie Ford and Alan Cohen, and was recently named as one of Silicon Valley Business Journal’s “100 Women of Influence” honored at the Women of Influence Award. Earlier in 2013, Kelli was sent as a Liaison for the US State Department to the developing nations of Trinidad and Tobago to share her expertise on digital distribution for music, books and films.

“Kelli is an outstanding consultant, coach, expert, and thought leader. She is innovative and creative, and knows her field better than anyone else,” said Alan Weiss, PhD, author of Million Dollar Consulting

Prior to founding The All Access Group, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc., where she launched Apple’s earliest focus on music and drove all music initiatives during her 10 years there. A frequent speaker and panel moderator at industry conferences globally, Kelli has also been an acclaimed talent producer of a wide range of award shows, epic concerts, and celebrity fundraiser events for nearly 30 years. She has co-authored several books, including the critically acclaimed “The Art of Digital Music:  56 Artists, Visionaries & Insiders Reveal Their Creative Secrets,”  “Taking the Crowd to the Cloud – Social Media for the Music Industry,” & “The Magic & Moxie of Apple: An Insider’s View”; the latter two have reached #1 on Amazon in several categories.

With a unique talent for connecting innovators in technology with creative leaders in entertainment, and more than twenty years of senior-level leadership experience, Richards quickly became a highly sought-after consultant and is probably most acclaimed for facilitating powerful strategic business opportunities in digital distribution involving tech companies, established artists and celebrities, film studios, record labels, and consumer brand companies to foster new revenue streams and deliver compelling consumer experiences.

“I’m truly honored to be recognized alongside the other highly accomplished colleagues on this list of The Top 10 Consultants,” said Kelli. To interview Kelli about this, and recent accomplishments, please email info@AllAccessGroup.com

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To read the full article: https://www.mo.com/top-10-consultants

Adobe Systems Marketing Cloud

Adobe Systems recently completed their acquisition of Neolane- a company that specializes in integrating both online and offline marketing data, solidifying Adobe’s platform for their “Marketing Cloud.” But what is Adobe’s Marketing Cloud, and why is this $600 million purchase important?

Well, its not. Unless you own a company looking to efficiently analyze marketing information; or if you’re looking to by a new pair of shoes; or a great hamburger; or if you are a consumer. So, I guess it’s pretty relevant for all of us.

That being said, the Adobe Marketing Cloud is a one-stop shop for marketers looking to “get ahead and stay ahead,” by collecting and analyzing relevant consumer data. And the Marketing Cloud (I’ll refer to it as MC from now on, like the Hammer) does so with the use of Adobe Analytics, Adobe Experience Manager, Adobe Media Optimizer, Adobe Social and Adobe Target- I know, really creative names, I guess the MC lacks an imagination- all of which work, analyzing data in their specific niches, whether it be “Analytics,” customer “experience,” “social” media, etc.

In the end, Adobe, promises to equip the user with the power to understand “Big Data;” declaring, “if you understand the meaning behind the numbers you can take actions based on facts not hunches.” Sounds pretty awesome, why have power, information, if you’re not using it, or not using it correctly?

But how does The MC target and analyze useful data? By focusing on and tracking “Key Performance Indicators” about the consumer in order to make their online experience both efficient and relevant. Relevant in that they find what they’re looking for, and efficient in their search- the shortest distance is a straight-line. The MC does this by recognizing where the customer is coming from. For instance, are they new or repeat visitors to your website? Did they arrive via a search engine, or a social media platform referral? If they’re new visitors do you approach them with location based experiences, or trending items? For return visitors, what have they purchased in the past, or previously viewed? The MC analyzes all this information for you, and provides the customer with a unique, personalized web experience. It can also analyze things that are purchased together, purchasing trends, etc. The MC also analyzes across social medias, determining who mentions your company on Facebook? Twitter? Are there positive or negative reactions? Likes? Comments? All organized and analyzed for you. This just keeps getting better. Sounds like Adobe is killing it, so where does Neolane fit in?

Like I said before, Neolane specializes in integrating online and offline marketing data. So it analyzes data across platforms like the internet, email, social media, mobile, call centers, direct mail, and points of sales. Neolane will complement The Marketing Cloud’s existing Analytics, Target Audience, Social Media, Experience Manager, and Media Optimizer teams, creating both an unparalleled costumer experience and marketing tool. 

Sounds like a company owners dream and an analyst’s nightmare; either way it’s a pretty impressive offer.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Fireside Chat with Ralph Simon, President & CEO of Mobilium Global

I recently welcomed Ralph Simon on my Blog Talk Radio Show. Ralph Simon is acknowledged as one of the founders of the modern mobile entertainment industry. Over the last 15 years, he has been a prominent global mobile trailblazer and innovator. Ralph serves as President and CEO of the London-based Mobilium Global, which provides high-level strategic advice and guidance to mobile handset makers and others – and he co-founded the successful Zomba Group.

Ralph correctly predicted in 1997 that mobile phones would become indispensable, and he was dubbed ‘Father of the Ring Tone.’ In a world that is increasingly dominated by the needs, tastes and devices of what are called “Screen-agers” Ralph is well placed to continue spreading his and Mobilium Global’s expertise around the globe. In May 2013, Ralph was officially appointed to be the Global Ambassador for CTIA – The Wireless Association based in Washington DC.  2013 has been a hectic time for Mobilium Global and Ralph. Continuing to travel the world on a relentless search for the latest mobile innovation, there has been a lot of emphasis on Africa, Asia and the Americas.

Visit my website to hear the entire interview https://allaccessgroup.comunder the Resources Tab/ Blog Talk Radio.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

 

Why You Should Learn From Steve Jobs, Not Idolize Him

why-learn-from-steve-jobsImitation may be the highest form of flattery, but it’s not a winning-business strategy.

Steve Jobs not only revolutionized the way we listen to music and use a telephone, he also changed our understanding of a computer and even recaptured our ability to fall in love with films through his work with Pixar.

Without a doubt, young entrepreneurs can learn endlessly from Jobs’ example, but they shouldn’t adhere too closely to his image. After all, he may have been a design genius but he did ruffle a few feathers.

He disregarded every “rule” and regarded his mentors and role models loosely. Even he would hardly advise someone to emulate him. I think it’s far more likely he would say: “The best way to be like me is to be more fully yourself.”

Still, you can learn an awful lot from the man. Here are a few very specific things that up-and-comers can learn from Jobs’ example:

1. Keep the customer experience in focus. Jobs was a master at getting into customers’ minds. He knew what we wanted — and how we wanted it — often long before we did.

2. Have an eye for beauty. It couldn’t just work well. Steve knew that it also had to feel good to touch, be delightful to use, and be exceptionally beautiful to look at.

3. Foster innovation. Do you remember a time without an iPhone? How about an iPod? Steve created products and product categories no one even had a frame of reference for and made them central to our lives.

4. Insist upon excellence. Jobs had little patience for people who didn’t think things through, and he pushed the people around him to be their best. He accepted no substitutes and inspired great loyalty.

Finally, if there is one powerful absolute to learn from Steve Jobs, it is to focus on your customers and put them before everything else. Think about rabid Apple users — the ones who stand in line outside of a store for hours awaiting the release of the next iPhone. They’ve done more to grow the brand than Apple itself ever has.

You will never replicate that by trying to be Steve Jobs. But, if you ask these questions to apply his laser-focused attention to your own customers, you can definitely inspire that kind of brand advocacy.

Are we surprising and delighting our customers while also delivering a consistent experience?

Are our products and services frictionless for our customers to use and enjoy?

Are we meeting their needs each and every time they interact with our company?

Are we iterating and innovating with a product pipeline that’s in line with (or ahead of) the market?

Are we blazing new trails?

How do you inspire brand advocacy? Let us know with a comment.

 

Original blog posted on YoungEntrepreneur.com. View it here: https://www.youngentrepreneur.com/blog/entrepreneurship/why-you-should-lean-from-steve-jobs-not-idolize-him/

I would appreciate your feedback in the comments section.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Q&A with Brent Wilkins

largest_fitI recently had the opportunity to talk with Brent Wilkins, Vice President of Global Business Development at Skullcandy Inc., a company that markets and distributes performance audio and gaming headphones and other accessory related products.

Brent previously worked as the Managing Director in HTC’s Corporate Strategy Organization where his responsibilities included identifying and driving new strategic initiatives within the company for adoption into the HTC product portfolio. Prior to that, as the Managing Director of Cantor Fitzgerald, Brent was a key contributor in assisting Cantor Fitzgerald LP to rebuild its telecommunications infrastructure following the tragic events of 9/11. Brent’s work then, and now, is definitely something worth learning more about! 

Visit my website to hear the entire interview https://allaccessgroup.com under the Resources Tab/ Blog Talk Radio.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

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